A Gulf fuel-retail operator

المشكلة

Product teams needed to understand mobile-store feedback without reading every review manually. App-store reviews arrive continuously and unstructured, mixing one-off complaints with the early signal of a real regression. Read manually, they get read when someone has time - which is rarely the week a release actually broke something, so the feedback loop closed too late to influence the release that caused the problem.

ما بنيناه

We built a service that collected App Store and Play Store feedback, classified sentiment, grouped related issues, and presented the trends through a dashboard.

ما توقّف عليه

Grouping issues rather than scoring sentiment alone is what made the output actionable - a product team needs to know which specific thing twenty people are describing in twenty different ways, not that satisfaction moved. Relevant to any team whose release feedback currently arrives too late to act on.